Continuing to Learn: Digital Marketing Strategy at Harvard Business School Online

There is always something new to learn, even after years of helping people find a property.

Completing Digital Marketing Strategy through Harvard Business School Online was a personal milestone for me. I completed the course on March 6, 2024. On May 17, 2024, we celebrated that achievement at Citadines Hotel in Cebu City.

Making time to keep learning

Much of my work begins online. Someone watches a property walkthrough, reads a post, or sends a question about a home they have been considering. Often, that person is in another country and has yet to visit the property in person.

I wanted to become more thoughtful about how I reach those people and what I share with them. Taking this course was an investment in my own growth and in the work I do for our clients and developer partners.

Putting that learning to work

For me, good property marketing should help someone understand what they are looking at. Clear photos, useful walkthroughs, and straightforward explanations can make it easier to compare homes and decide what to explore next.

It also means presenting our developer partners’ projects with care. I want our online presence to reach people who may find a home that suits them, while giving those people useful information and room to make their own decision.

That is how I want to apply what I have learned: by creating better content, communicating more clearly, and continuing to earn the trust behind every inquiry.