No Comments

The Master Builder

The Master Builder

Not known to many, this Cebu-grown property builder is grounded by its purpose to provide decent and affordable homes in Mactan to Filipino families, where profitability comes as second priority. Cebu Landmasters Inc., (CLI) entered into real estate development business in Cebu some 18 years ago. Today, it is one of the fastest growing and multi-awarded builders not only in residential property segment, but also in the commercial building development projects.

CLI started to carve its name in the local real estate scene when it introduced its first project in the progressive town of Balamban, western part of Cebu with a single motivation to provide decent homes to working class. Thus, the project called “San Jose Maria Village,” was born. Before long, the company blossomed into a versatile and branded real estate firm in Cebu, having been able to master its craft in building homes for low to middle income classes, and middle-rise commercial towers in Cebu’s highly desired business districts.

Driven by its corporate philosophy to serve, more than expanding its margins, CLI caught the attention of the market, bringing its name as one of the most trusted builders in the recent years. This opened the gates for development opportunities in Visayas and Mindanao. Today, CLI is hitting the emerging real estate market landscape of Cagayan de Oro, with its Mesaverte Residence project. This out-of-Cebu venture will be followed by planned residential and commercial projects in Davao, Iloilo, Bacolod, while drawing up raw plans for possible Luzon expansion.

CLI chairman Jose R. Soberano III said that simultaneous with its aggressive expansion in building residential projects, his company is ready to spread its wings, beefing up its commercial leasing business. Soberano, who expressed confidence of the long term real estate growth in the Philippines, said that his company is building up its rental side, specifically in Cebu, where demand for office spaces is continuously moving up.

The company is currently constructing several medium to high rise buildings in key areas in Cebu such as Cebu IT Park, Cebu Business Park (CBP), in the old Baseline area, and now eyeing a property in Guadalupe for another mixed-use development. For 2016 alone, CLI is spending at least P5 billion in property development projects, including the completion and opening of projects in Davao, Cagayan de Oro, and Dumaguete cities. By the end of 2016, total portfolio will reach to 25 projects, this include its recent partnership with international hotel brand–The Ascott Limited, for its newly introduced condotel venture called Citandines.

Citandines Tower, is part of the four tower, P3 billion integrated project–Base Line Center, located at the heart of Cebu’s uptown area. According to Soberano, because of the fertile commercial leasing market in Cebu, the company is set to break ground its BPO building in partnership with another capitalist at the CBP, and its upcoming project in Guadalupe will also have commercial leasing component. The company’s existing projects include Park Central, Baseline Residences; Asia Premier at the Cebu IT Park; Midori Residences; and Mivesa Towers in Lahug.

In its residential development front, CLI is building over 3,000 houses in its latest Casa Mira South, the newest and grandest development in the south of Cebu. Casa Mira means wonderful house. It is located at the industrial City of Naga, Cebu, a 14 kilometers away from the South Road Properties (SRP).

Recently, CLI has moved its corporate headquarters to its award winning building in IT Park–the Park Centrale. Its way of moving closer and be accessible to its partner and clients. Looking forward, CLI commits to further polish its mastery in building homes, and supporting the growth of transforming commercial landscape in key areas in the Philippines, without losing balance in upholding strong social responsibility foundation.

No Comments

The ‘World’ Comes To Cebu

The ‘World’ Comes To Cebu

Local real estate player, AppleOne Properties Inc., is bringing the “best of the world” to Cebu.

Following its first day into vertical developments with AppleOne Tower, a mixed-use development in Cebu Business Park, this homegrown company based in Cebu, is again lifting Cebu’s image as a superior residential destination in the country, with its world-class AppleOne Banawa Heights project.

Its extensive real estate development experience, motivated AppleOne Properties to continually introduce new and exciting property projects to Cebu’s quality-conscious and sophisticated market.

Inspired by Victorian aesthetics in San Francisco Bay Area in the US, the private clusters composed of three-storey walk-up villas and 12-storey towers with contemporary touch, make-up the 2.8 hectare AppleOne Banawa Heights project. Ray Go Manigsaca, president of AppleOne Properties says the company’s interest to lift the Cebuano’s standard of condominium living has encouraged them to bring the best designs of the world to Cebu.

Among the project’s unique selling points include exclusivity and generous landscaped open spaces. Each level per cluster only has two to five units, making living more private. “This is a project that is very near to the heart of the city. Aside from exclusivity you will also be treated to a lavish mountain scenery,” says Manigsaca. He added the project exudes an atmosphere of vibrancy and colourful living.

AppleOne Banawa Heights’ signature design has earned them the Best Boutique Developer 2016 Award by the prestigious Philippine Property Awards.

Moreover, the firm’s bullish take on Cebu’s real estate scene has led them a anew to bring another world-class brand here. Its subsidiary firm, AppleOne Mactan Inc., inked partnership deal last year with Starwood Hotels & Resorts Worldwide Inc. to bring the Sheraton brand to Cebu.

Sheraton Cebu Mactan Resort 2017

December 2015 when the AppleOne Mactan broke ground the first branded resort residential development of Sheraton Cebu in Southeast Asia in Punta Engano, Mactan Island.

With P4 billion capital expenditure, the firm is set to erect the 250-room The Sheraton Cebu Mactan Resort and the 186-unit The Residences at the The Sheraton Cebu Mactan Resort.

Sitting in a five-hectare property in resort-oriented Mactan Island, this new upscale project is blessed with the magnificent views of the Hilutungan Channel and Magellan Bay.“This project is set to ramp up to a higher level both the residential and hospitality standing of Cebu, “says Manigsaca. Developments at Sheraton is well on-track with the hotel poised to open hopefully by the last quarter of 2018. Sheraton is the second oldest brand of Starwood Hotels & Resorts Worldwide Inc., It has about 435 hotels and 88 resorts present in more than 70 countries worldwide.

“Partnering with an international brand is a step in the right direction. We are in the age of globalization and as competition continues to intensify, adopting a global brand will further cement our footing here,” says Manigsaca.“Sheraton is a personal choice having been a frequent guest myself of the hotel brand abroad. It’s my dream to bring the brand here for my fellow Cebuano’s to also enjoy and appreciate,” he added.Putting in a residential concept also in the development is a sensible thing to do. According to Manigsaca, residential owners of the condo will get to experience the first-class hotel service and unlimited access to the resort’s amenities.

“Why check-in when you can move in,” says Manigsaca. The Sheraton Cebu Mactan Resort’s completion will be just in time the opening of the Mactan Cebu International Airport Terminal 2 expansion.