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Thank you for your confidence

Helping my clients find the home of their dreams excites me the most. My reward is seeing their faces light up when they see the house for the first time. I am honored to be part of this journey. Thank you for your confidence.

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Understanding Millennials: Different Homes for Different Millennials

Millennials make up one-third of the population in the Philippines.

Politicians vie for their approval, marketers work hard to persuade and entice them, and companies want to hire them, or at least those who have yet to start their own company.

Truly, they are a force to be reckoned with.

Much has been said about millennials — that they are digital natives who have grown up in a rapidly evolving technological landscape, that they crave experiences and growth more than they do stability, and that they are as entitled as they are empowered.

While some of these points are subject to debate, one thing is for sure: millennials are taking over.

More than just defining their workplace and community, they are also raising a new generation.


According to data from the Labor Force Survey by the Philippine Statistics Authority in 2015, millennials make up about half of the country’s workforce. 45% of the 39 million Filipinos who have jobs are millennials aged 15 to 34. The country has the youngest workforce worldwide, with a median age of 23.2 years old.

The numbers show that millennials have a high potential in terms of their spending power. Adding to this is the fact that millennials have a “wanting, therefore, needing” attitude, plus an apparent impatience over things. Millennials would have a tendency to invest in a property in one snap decision. Making this even more plausible is the easy access to the Internet, the proliferation of social media, and the digitalization of commerce. Millennials could easily look for housing loans and residential listings in a few clicks.

Millennials grew up in a world that is fast-paced, and one that has everything within their reach. They are known for wanting to do more with the time they have. This influences their choice of where they would want to live. Many developments in Metro Manila have been adept at trying to meet the millennials’ quest for the elusive work-life balance. A study conducted by Lamudi has in fact revealed that millennials are searching for residential properties in Cebu and urbanized cities like Quezon City, and Manila.

While many millennials fall within the generalities attributed to them, they are still a nuanced generation. Learn more about the different types of millennials, and the type of home that would suit their personality.


Millennials of this type tend to be cautious consumers, charitable, globally-aware, information-hungry, and team-oriented. They consume large amounts of online content and are highly active on social media platforms. Those from this category tend to have below-average employment as they are usually students or homemakers.

Hip-ennials are more likely to seek out trendy homes and will try to find affordable options near restaurants and shopping districts, such as apartments, low-cost and resort-style condominiums.


Those from this category rebel against the typical stereotype assigned to millennials. They tend to be conservative and apathetic to trendy and eco-friendly products and services. They would rather stay in the environment they have grown familiar to, and are averse to too much interruption, change or excitement.

Anti-millennials prefer to live in a quiet, comfortable and familiar suburban area that is located close to work.


Millennial moms are generally the oldest and tend to have the highest income. They are digitally savvy, highly social, and confident. They are also known for being information-hungry. While they tend to feel isolated from others because of their busy routine, they are very driven and successful individuals who put prime emphasis on family.

Millennial moms prefer to have their homes in suburban areas that are conducive to family living and that are located within good school districts and near fitness and shopping centers like The Mactan Newtown in Lapu-lapu Cebu.


Old school millennials are the least wired among millennials. They are self-directed, independent, cautious consumers, confident, and charitable. They spend significantly less time online, and prefer to read instead. Millennials of this type tend to be on the older range of the generation.

Old school millennials would prefer a more traditional type of neighborhood, somewhere near the perks of the city but not at the center of things.


These millennials are cause-driven, positive, environmentally-concerned, healthy, and impressionable. Although they make up only 10% of millennials, they tend to be the most visible online, often posting cause-related content. They make up for the youngest demographic among millennials.

Green millennials generally prefer to live in less expensive homes located near green spaces like Soltana Residences & Astele Subdivisionor the campus.


Gadget gurus are often savvy millennial bachelors. They are generally single and earn above-average income. They are successful, confident, at ease, free-spirited, and wired. Many believe this to be their prime decade. These millennials own the most devices and contribute lots of content online.

Gadget gurus prefer to live near the pulse of the city, bringing them close to opportunities for networking, nightlife and innovation. Condominiums located within key business and shopping districts like 38 Park Avenue are especially ideal.


Millennials are often labelled the “instant” generation, expecting to hardly lift a finger but to get great rewards anyway. They are assigned derogatory terms like “entitled”, “narcissistic”, and “lazy.” These are unnecessary generalizations though, as quite a good number of millennials have already earned a good position in a reputable company or have started their own company or business. Most often than not, millennials are simply a bunch of people who are well aware of their rights and what is due them, and are willing to speak up and assert their worth. While they rely on technology to make things easier and more efficient, they are also willing to put in the hard work where it matters.

While they may appear to waste a lot of time on social media, millennials are actually a busy and driven bunch, and are serious about building a better future not just for themselves but the people around them. Just like most Filipinos, one of the many factors that drive them is family. They strive to be in a position that would provide for their family and to start a family of their own.

Millennials are poised to become an even more powerful force in the country’s economy. Understanding their ways and what drives them can go a long way in putting in the right marketing efforts and service/product development.

Written by Jason Garcia (

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Tourists’ Home

Some say, those who visited Dumaguete for quick trip may end up staying there for good.

True enough, Dumaguete is one of the world’s best places for retiring people to settle down as published by US-based online business magazine, This “City of Gentle People” was ranked fifth on the list based on the 2014 Retire Overseas Index released by Overseas Retirement letter. Forbes wrote: “Here you’ll find one of the best places for beachfront living on a budget.

Dumaguete is among the cheapest places in the world to live, according to the Retire Overseas Index. The climate is hot and humid. (Dumaguete is protected against most of typhoons in the Philippines.) Dumaguete also sits second next to Nha Trang, Vietnam in terms of affordability. The study noted that a retiree would only need to set aside an average monthly budget of $910 in Dumaguete to spend on living expenses like house rentals, groceries, and basic utilities like water, electricity, gas, cable, phone, and entertainment expenses. Nha Trang, Vietnam, which is hailed as the most affordable city for retirees, would only need a monthly budget of $680.

The 2014 Retire Overseas Index ranked the locations based on 12 factors, namely climate, existing expat community, cost of living, health care, crime, infrastructure, English spoken, real estate, entertainment, residency options, environmental conditions and taxes.

Aside from its low cost of living and warm English-speaking community, Dumaguete is now growing in all aspects especially in tourism. It was hailed as top tourism destination for Chinese tourists traveling independently according to travel booking site released in 2016. The seaside capital city Negros Oriental province was cited for its “diving excursions, whale-watching cruises, and riveting cultural sites.”

The Agoda study revealed an 805 percent increase in bookings for Dumaguete between 2014 and 2015.

Dumaguete’s tranquil and low-key lifestyle has made it a melting-pot of intellectual. More so, its laid-back ambience has charms that can captivate your heart. Its natural jewels have also attracted tourists to keep coming back, others though are captivated by its beauty making them stay in this quiet countryside for good.

When you are in Dumaguete, you enjoy the best of the world–the chance to experience a ‘beachfront living on a budget’ plus, the luxury of enjoying the finer things in life in your own pace.

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The Master Builder

Not known to many, this Cebu-grown property builder is grounded by its purpose to provide decent and affordable homes in Mactan to Filipino families, where profitability comes as second priority. Cebu Landmasters Inc., (CLI) entered into real estate development business in Cebu some 18 years ago. Today, it is one of the fastest growing and multi-awarded builders not only in residential property segment, but also in the commercial building development projects.

CLI started to carve its name in the local real estate scene when it introduced its first project in the progressive town of Balamban, western part of Cebu with a single motivation to provide decent homes to working class. Thus, the project called “San Jose Maria Village,” was born. Before long, the company blossomed into a versatile and branded real estate firm in Cebu, having been able to master its craft in building homes for low to middle income classes, and middle-rise commercial towers in Cebu’s highly desired business districts.

Driven by its corporate philosophy to serve, more than expanding its margins, CLI caught the attention of the market, bringing its name as one of the most trusted builders in the recent years. This opened the gates for development opportunities in Visayas and Mindanao. Today, CLI is hitting the emerging real estate market landscape of Cagayan de Oro, with its Mesaverte Residence project. This out-of-Cebu venture will be followed by planned residential and commercial projects in Davao, Iloilo, Bacolod, while drawing up raw plans for possible Luzon expansion.

CLI chairman Jose R. Soberano III said that simultaneous with its aggressive expansion in building residential projects, his company is ready to spread its wings, beefing up its commercial leasing business. Soberano, who expressed confidence of the long term real estate growth in the Philippines, said that his company is building up its rental side, specifically in Cebu, where demand for office spaces is continuously moving up.

The company is currently constructing several medium to high rise buildings in key areas in Cebu such as Cebu IT Park, Cebu Business Park (CBP), in the old Baseline area, and now eyeing a property in Guadalupe for another mixed-use development. For 2016 alone, CLI is spending at least P5 billion in property development projects, including the completion and opening of projects in Davao, Cagayan de Oro, and Dumaguete cities. By the end of 2016, total portfolio will reach to 25 projects, this include its recent partnership with international hotel brand–The Ascott Limited, for its newly introduced condotel venture called Citandines.

Citandines Tower, is part of the four tower, P3 billion integrated project–Base Line Center, located at the heart of Cebu’s uptown area. According to Soberano, because of the fertile commercial leasing market in Cebu, the company is set to break ground its BPO building in partnership with another capitalist at the CBP, and its upcoming project in Guadalupe will also have commercial leasing component. The company’s existing projects include Park Central, Baseline Residences; Asia Premier at the Cebu IT Park; Midori Residences; and Mivesa Towers in Lahug.

In its residential development front, CLI is building over 3,000 houses in its latest Casa Mira South, the newest and grandest development in the south of Cebu. Casa Mira means wonderful house. It is located at the industrial City of Naga, Cebu, a 14 kilometers away from the South Road Properties (SRP).

Recently, CLI has moved its corporate headquarters to its award winning building in IT Park–the Park Centrale. Its way of moving closer and be accessible to its partner and clients. Looking forward, CLI commits to further polish its mastery in building homes, and supporting the growth of transforming commercial landscape in key areas in the Philippines, without losing balance in upholding strong social responsibility foundation.

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The ‘World’ Comes To Cebu

Local real estate player, AppleOne Properties Inc., is bringing the “best of the world” to Cebu.

Following its first day into vertical developments with AppleOne Tower, a mixed-use development in Cebu Business Park, this homegrown company based in Cebu, is again lifting Cebu’s image as a superior residential destinations is the country, with its world-class AppleOne Banawa Heights project.

Its extensive real estate development experience, motivated AppleOne Properties to continually introduce new and exciting property projects to Cebu’s quality-conscious and sophisticated market.

Inspired by Victorian aesthetics in San Francisco Bay Area in the US, the private clusters composed of three-storey walk-up villas and 12-storey towers with contemporary touch, make-up the 2.8 hectare AppleOne Banawa Heights project.Ray Go Manigsaca, president of AppleOne Properties says the company’s interest to lift the Cebuano’s standard of condominium living has encouraged them to bring the best designs of the world to Cebu.

AppleOne Banawa Heights has a total of 1,400 condo units. Selling like hot cakes since its pre-selling, the project now only has 400 units available for sale.

Among the project’s unique selling points include exclusivity and generous landscaped open spaces. Each level per cluster only has two to five units, making living more private. “This is a project that is very near to the heart of the city. Aside from exclusivity you will also be treated to a lavish mountain scenery,” says Manigsaca. He added the project exudes an atmosphere of vibrancy and colourful living.

AppleOne Banawa Heights’ signature design has earned them the Best Boutique Developer 2016 Award by the prestigious Philippine Property Awards.

Moreover, the firm’s bullish take on Cebu’s real estate scene has led them a anew to bring another world-class brand here. Its subsidiary firm, AppleOne Mactan Inc., inked partnership deal last year with Starwood Hotels & Resorts Worldwide Inc. to bring the Sheraton brand to Cebu.December 2015 when the AppleOne Mactan broke ground the first branded resort residential development of Sheraton in Southeast Asia in Punta Engano, Mactan Island.

With P4 billion capital expenditure, the firm is set to erect the 250-room The Sheraton Cebu Mactan Resort and the 186-unit The Residences at the The Sheraton Cebu Mactan Resort.

Sitting in a five-hectare property in resort-oriented Mactan Island, this new upscale project is blessed with the magnificent views of the Hilutungan Channel and Magellan Bay.“This project is set to ramp up to a higher level both the residential and hospitality standing of Cebu, “says Manigsaca. Developments at Sheraton is well on-track with the hotel poised to open hopefully by the last quarter of 2018. Sheraton is the second oldest brand of Starwood Hotels & Resorts Worldwide Inc., It has about 435 hotels and 88 resorts present in more than 70 countries worldwide.

“Partnering with an international brand is a step in the right direction. We are in the age of globalization and as competition continues to intensify, adopting a global brand will further cement our footing here,” says Manigsaca.“Sheraton is a personal choice having been a frequent guest myself of the hotel brand abroad. It’s my dream to bring the brand here for my fellow Cebuano’s to also enjoy and appreciate,” he added.Putting in a residential concept also in the development is a sensible thing to do. According to Manigsaca, residential owners of the condo will get to experience the first-class hotel service and unlimited access to the resort’s amenities.

“Why check-in when you can move in,” says Manigsaca. The Sheraton Cebu Mactan Resort’s completion will be just in time the opening of the Mactan Cebu International Airport Terminal 2 expansion.

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Cebu Real Estate: Breaking The Cycle

For the first time in many, many years, both metaphysical and scientific beliefs agree to the mysterious boom of real estate sector in Cebu, where everything conspired to sweep off impressions of near future property in Cebu bubble or burst.

Cebu is heading to bigger and exciting development. It offers great value of investment for those who would like to make their money grow because of the very positive growth index.

The investment climate in Cebu is very conducive, I see development everywhere, ”said the country’s “father of real estate” Dr. Eduardo Ong. This factual insight alone weakens the fear of some industry observers and even buyers who are glued to base their speculations on the traditional route of a 10-year life cycle of real estate industry.

Ong’s realistic view on the sector’s sustainable strength, is confirmed by renowned geomancer and feng shui master Francis Gaw, saying while the 10-year cycle in real estate has to happen, market burst is unlikely to take place given the current positive indications of the sector. However, market softening may be anticipated in the short term, but hitting the bottom is by far unreasonable.

Gaw’s extra sensory gift has gained for him the trust of businessmen around the country and abroad.

He has been sought out for annual consultations and psychic advice by, among others, high-ranking politicians, big conglomerates, major real estate developers and hotel chains. Clearly, Cebu is seen to surpass the predicted slowdown in real estate, believed to happen starting next year. Its movement has been showing extraordinary agility that could sustain for longer term.

This is contrary to what some experts and economic analysts are projecting that the economy in general will follow its natural 10-year cycle, wherein a major bump is predicted. Cebuano real estate educator and property specialist Dr. Tomasito. Academia, believe this to be true, saying that the regardless of this natural economic rhythm, Cebu’s real estate will continue to move profitably.

Cebu’s property market is not projected to follow the natural flow of economic cycle, which is expected to hit next year,” explained Academia, who is also a professor of real estate management.

Real estate sector is the first and in the forefront segment of the economy that will suffer the brunt of a cyclic economic movement. From its upswing kick commenced in 2007, the cycle is seen to spiral down in 2017. “That’s the natural cycle.”The cycle’s footprint can be freshly recalled since the last two decades. From the Asian regional economic crisis happened in 1997, followed by the United States in 2007, exactly 10 years after.

“Cebu is the last to fall, and the first to rise,” said Academia giving hope that although this cycle may hit in some angles in the economy, Cebu’s strength in real estate is seen to withstand external interventions.

Similarly, property analyst Nicolas Pimentel said that despite the influx of big and small property developers pouring billions of pesos changing the landscape of real estate, Cebu is far from being saturated.“Cebu’s real estate industry is amazingly following a unique growth path, and is not taking the same cyclic pattern we observed in developed cities,” said Pimentel.

Pimentel who has been a hands on player in Cebu’s real estate industry for couple of decades now, added that the well-known resiliency of Cebuano’s may have influenced the sector’s growth trail, as room for more projects is still huge, regardless of the seemingly limited land area being an island province.If a traditional cycle in the real estate industry were to be followed, Cebu is nearing to hit the bubble and it could burst in short possible time.

However, Pimentel said outside observers are even surprised of how Cebu was able to sustain the property growth up until now. While rosy projections are still on track.

Metaphysically, Pimentel believes that the geographical location of Cebu, being in the center of the Philippines, somehow creates the magnet pull, that everything has to pass through island. Ong, on the other hand, explained that the 10-year cycle is believed to be present in the situation where all the indicators are moving contrary to one another. There is no clear pattern, however, of the 10-year boom-and-bust cycles in the real estate market.

In his opinion, Ong said the price rises and decreases depending on the movement of the market and the state of the overall economy. He is certain that the real estate industry in Cebu will continue growing and develop in the next 10 years considering so many favorable factors. The real estate in Cebu is booming. It is one of the fastest emerging real estate markets in the country.

I see the sky scrapper and skylines are rising to a greater proportion. Development extends to the north, east, south, and west of Metro Cebu, prominently in the South Road Properties area up to Cordova in the south. New developments and great expansions are coming to Cebu in the next coming years. “Ong further re-affirmed his positive industry outlook.

Realistically, Cebu’s wealth in natural resources, positive business climate, friendly people and its position as melting pot in the Visayas region are few of the hard-to-beat charms that make Cebu highly immune to external growth distractions.

Its magnetic lure is sealed further in the strategic location of the province, where everyone desires to live, to do business in, to raise a family, and for some to get rich!

“Without a good location the best numbers and the best data will quickly become irrelevant when buyers show no interest in the property. Price and location oftentimes will go hand in hand with buyers. Surely, price is nice, but location is always better. It will dictate everything else in the transaction and with the property.

One may pay a little more, but to buy a property in a better location means more profitable options down the road, “Ong added.

“The real estate in Cebu is booming. It is one of the fastest-emerging real estate markets in the country. I see the skyscraper and skylines are rising a greater proportion.”Like any other desirable places, Cebu is not spared from the plains of urbanization, manifested in traffic, occasional flooding, among other infrastructure issues.

But these are the natural side effects to a growing economy. Ong said in the case of Cebu, these imperfections are always tainted by conducive business climate, beautiful and friendly culture, and its inspiring strength in hospitality.

The tourism edge of Cebu, as a vacation mecca, the gateway to world known tourism spots in the Philippines, and its world-class beach and resort facilities are another powerful lures why people from all over the world pick Cebu as their second home or retirement haven, much less-a holiday destinations.

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Primary Homes

Multi-awarded developer, Primary Homes Inc. (PHI), is not just your another home builder, but in every home it builds comes with a promise transforming styles.

This is a pledge of commitment which fulfilment is enjoyed by thousands of home owners, whose lifestyles has truly been transformed to living in elegant, gated-subdivisions like Alegria Palms Dos and posh condominiums like Brentwood by Primary Homes over the years in Cebu and Bohol.

Known as one of the most reliable real estate developers with full integration of services in planning, building, community management, property titling and client financing, the Cebuano-owned company has been building homes to Cebuano’s for over 25 years and recently it extended its wings to introduce urban living sophistication in Bohol, where rural living is much evident.

At present, PHI prides it’s another breakthrough in residential development on Mactan Island, complementing the fast growing need for residential units on the tourism-fed economy on the island and the upcoming completion of the world-class Terminal 2 international airport. Part of its development series in Mactan, PHI is building the Brentwood, the first garden walk-up residential development it introduced in Mactan.

It is a 1.37-hectare project, located at barangay Basak, in Lapu-Lapu City, right across where Grand Mall is located.

Following the success of its existing project named “Colinwood,” also situated in the same neighborhood.

PHI felt the need to build homes for the expanding middle-class dwellers on the Island. Dubbed as the “Courtyards living advantage.” It features a contemporary design with open courtyards and resort-type amenities, like swimming pool and lush gardens. It is also clustered development, with only 12-14 units per cluster providing for an exclusive feel for the unit owner.

PHI anticipates the influx of tourists with the upcoming Mactan Airport expansion and the strong economy of the region in general, fueling the strong demand for such developments either owners’ personal usage, for sound investment purposes.

Its latest in the walk-up garden residential series, Brentwood is seen to be the next most desired address on the island, particularly executives and entrepreneurs from BPO-IT and manufacturing companies, dollar-earning early nesters or young OFWs and its patron investors.

While PHI continues to introduce modern living in urban centers like Cebu City, Talisay City and Mactan, it is also ate the same time doing works to transform living lifestyles of laid-back, but fast growing economies in provinces particular, Bohol, Dumaguete, as well as Siquijor.

In 2013, PHI entered the fertile residential real estate in Bohol, through the 100-unit middle-range subdivision Royal Palms Panglao.

Two years later, PHI announced to launch two projects, the expansion of Royal Palms Panglao, and the construction low cost subdivision–Colorado town in Baclayon. PHI—the builder of Villa del Rio subdivisions and over 30 residential projects in Cebu continuously create modern and sophisticated communities in areas that make the company relevant in transforming not only the landscapes, but uplifting quality of life.

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Seaside Luxury

For some, luxury is flashy things, golden homes, and all that is expensive.

But, they say, for the wiser, living in luxury is comfort minus intimidating price tags, a home built from the blueprint of nature.

This is where Cebuano developer Tytan’s Properties and Development Inc. is putting its name on the line, starting with its flag ship project, the 11-hectare “Tambuli Seaside Living “in Buyong Road, Maribago on Mactan Island, Cebu.

Every unit spells luxury, a haven where the intertwine of modern comfort in the midst of lush seaside forest is found, a commitment made by the company’s chairman himself, Montano Ty.

Founded by Ty, and partner Gerald Tan, Tytan’s Properties and Development Inc. is spending at least P5 billion in the next three years, to initially build the first of the three phases under the company’s master plan.

The first phase will provide at least 1,300 residential condominium units, some of these units will be offered via condominium hotel (condotel) concept.

Surrounded by over a thousand, some century-old trees, the development is carefully planned, not to hurt or cut a single branch of every tree within the sprawling property. This project boasts of Cebu’s many firsts, including the 4,000 square meters lagoon pool; garden verandas; among other amenities where trees given utmost importance and prominence.

Living in harmony with nature is the company’s cornerstone and its edge over other similar developments.

Spaces owned by nature is not compromised, instead being enhanced giving residents the truest form of luxury.
The 200-meter beachfront stretch is another bonus natural amenity that every resident will enjoy for as long as they opt to live in this little paradise.

According to Ty, his company is one of the few developers which will give a semi-furnished unit, of which a unit price will already include the installation of basic furnishing such as air-condition, refrigerator, bed, cabinets, and other essential household fixtures.

The first phase of the project will have six towers that is expected to complete in the next three years.

Affordability and flexible payment terms of each unit, which size ranges from 36 square meters to 100 square meters, are just few of the promises made by the developer, making luxury living open to all hear and now.

Tytan’s Properties is commissioning a London-based property management firm to operate the management of the entire project, as well as the amenities and a resort facility that will be offered via club membership package.